Toyota Lets Get Personal email

[FiestaRed]

Being new to the brand, I've just received an email from Toyota titled "Let's Get Personal". Are there any advantages to be gained by signing up to it or is it simply for their marketing purposes?

[AndrueC]

1 hour ago, FiestaRed said:

Being new to the brand, I've just received an email from Toyota titled "Let's Get Personal". Are there any advantages to be gained by signing up to it or is it simply for their marketing purposes?

Just marketing drivel. It's one aspect of owning a Toyota that annoys me. I've reported my dealer and Toyota Financial Services to the ICO because they keep sending me letters and texts despite me asking them to stop.

The dealer even has the cheek to call periodically claiming that it's a 'financial health check'.  It's disgusting how quickly they move the conversation from asking if I can still meet the payments (which has nothing to do with them anyway) to trying to push a new car and loan onto me. It's put me off ever buying a new car through any Steven Eagell dealership again. They even used Covid as a justification for being worried about 'their customers' financial situations.

I detest all forms of advertising and marketing with a passion. I read The Space Merchants when I was a child and it's stuck with me ever since.

[Roy124]

Andrue, after I got these I told the dealer they were nonsense.  My car has just been serviced in March when they tried to get me to pay for a spring health check.  I asked them what they would do that they had neglected to do in the Service.

I also asked why they were trying to sell me a new car having just sold me a new car.

Message received and not a peep since.

[AJones]

9 minutes ago, Roy124 said:

I also asked why they were trying to sell me a new car having just sold me a new car.

Had similar after buying a used Toyota and booking it in for a health check, even told them I'd recently bought it on the phone when booking. Couple of weeks later, the invite to the dealer's "special" new car event drops through the door.

The marketing is primitive, they could have tried to sell me a service plan, or an extended warranty, something relevant to me as a customer.

[AndrueC]

2 hours ago, Roy124 said:

Andrue, after I got these I told the dealer they were nonsense.  My car has just been serviced in March when they tried to get me to pay for a spring health check.  I asked them what they would do that they had neglected to do in the Service.

I also asked why they were trying to sell me a new car having just sold me a new car.

Message received and not a peep since.

Clearly a better dealer than mine.

[Roy124]

Andrue, I had something like this from a Door Specialist.  We bought a new front door and I was very pleased with the whole deal.  Afterwards I was getting regular phone calls and so on trying to sell me a back door.  Eventually I contacted the MD.  I said if they didn't stop the one thing I could assure him was I would never ever consider getting a new door from him ever again.  He got the message.

That was about 10 years ago.  New home and we are considering a new front door.  I am still reluctant to contact them.